Google is tight-lipped about its computing operations, but the company for the first time on Wednesday revealed the hardware at the core of its Internet might at a conference here about the increasingly prominent issue of data center efficiency.

Most companies buy servers from the likes of Dell, Hewlett-Packard, IBM, or Sun Microsystems. But Google, which has hundreds of thousands of servers and considers running them part of its core expertise, designs and builds its own. Ben Jai, who designed many of Google's servers, unveiled a modern Google server before the hungry eyes of a technically sophisticated audience.

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